arXiv:2607.21067v2 Announce Type: replace Abstract: Large Language Models (LLMs) have demonstrated remarkable ability in generating personalized content by leveraging user histories and contextual cues. However, most existing personalization approaches rely on implicit representations within model parameters, making it difficult to interpret user-specific preferences or effectively handle long-context dependencies. To address these challenges, we propose PrefReward, a novel preference-aware generative framework that explicitly models user styles through a structured preference matrix and integrates it into the decoding process as a reward signal. PrefReward consists of two stages: (1) extracting a user-specific preference matrix that summarizes individual stylistic tendencies, and (2) using the matrix to guide generation via a KL-divergence-based reward function. Experiments on the LongLaMP dataset show that PrefReward outperforms retrieval-based baselines and context steering method in both generation quality and personalization interpretability.