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Unite.AI
November 10th, 2026 at 6:12 PM

Zillow Rentals Rolls Out Proactive AI Agents After Sales Pilot

Actively AI announced on November 10, 2026 that Zillow Rentals is rolling out proactive AI agents to more sales teams after a four-week pilot. The agents prioritize customer accounts and prepare daily actions for representatives, while Zillow’s internal AI and product team is using Actively’s APIs to build a broader Sales Hub. Actively reported that A/B comparisons with sales groups outside the pilot showed meaningful increases in upgrades and churn prevention, that the deployment went live…

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