AI-powered disinformation is a serious threat to brand reputations. Deliberate attacks are only part of the problem. AI systems can also misrepresent a business by relying on outdated information, confusing it with another company or making unsupported claims. For years, the content marketing industry, Skyword included, put too much emphasis on volume. We helped brands publish more, but too often that content did little to explain what made their business different. AI search makes those gaps…