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TechCrunch – AI
December 1st, 2025 at 4:25 PMAmazon’s AI chatbot Rufus drove sales on Black Friday
On Black Friday, Amazon sessions that resulted in a sale were up 100% in the U.S. when the AI chatbot Rufus was used. They only increased by 20% when Rufus wasn't used.
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Canonical link: https://techcrunch.com/2025/12/01/amazons-ai-chatbot-rufus-drove-sales-on-black-friday/