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The Guardian
November 21st, 2025 at 11:55 AM

Asos turns to AI stylists to win back shoppers after sales slide 12%

Online fashion retailer says action to cut discounts and deter ‘serial returners’ contributed to fall in sales Business live – latest updates Asos has turned to online stylists powered by artificial intelligence as it attempts to win back customers and reverse a fall in sales. The online fashion retailer said sales had fallen 12% in the year to 31 August, and City analysts predicted another year of declining sales ahead. Continue reading...

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Canonical link: https://www.theguardian.com/business/2025/nov/21/asos-ai-stylists-sales-discounts-serial-returners