Swatch’s New OpenAI-Powered Tool Lets You Design Your Own Watch

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WIRED

November 20th, 2025 at 4:19 PM

Swatch’s New OpenAI-Powered Tool Lets You Design Your Own Watch

The new AI-DADA tool lets you create a unique Swatch design using AI prompts. You can’t make a custom MoonSwatch yet—but it’s not entirely off the table.

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Canonical link: https://www.wired.com/story/swatchs-new-openai-powered-tool-lets-you-design-your-own-watch/